It was rather a coincidence that I found this event in some random Facebook post some months ago. Yet, I couldn’t be happier that I did and after all…who would have thought that within 42 minutes the official event hashtag #SMSummitIRL was trending number 1 in Ireland and had knocked #HappyBirthdayJustinBieber off the top spot. Take that Justin!

A brief Overview

Around 300 social media enthusiasts gathered in the Aviva Stadium in the heart of Dublin on March 1st and 2nd and came to learn more about how social media marketing is exploding and how to make the best out of it.

Day 1: Workshops, workshops and more workshops
Day 1 was all about workshops and learning more about the fundamentals of social media. A variety of workshops gave participants the chance to learn more about social media marketing. Here are just some workshops which took place during that day:

–       Steve Dotto: YouTube Marketing
–       Ian Anderson Gray: Tools to make your life easier
–       Jenny Brennan & Antonio Calero: Auditing Facebook Ads

Social Media Day 1

Day 2: Key social media leaders from around the world
Day 2 was all about the big shots in social media and their practical tips and tricks all around social media and how to make the most out of it. Here is an overview of some leaders who spoke at this year’s event:

–       Ted Rubin – Social Marketing Strategist and Keynote Speaker
–       Ian Cleary – Founder of RazorSocial
–       Brian Fanzo – Speaker, Coach and Live-Steamer

Social Media Summit Day 2

The takeaways

I am still processing all the amount of information that I took away from the event, but I will do my very best to summarize some key learning points:

1) Social Media is growing, and its growing fast
The Social Media Summit has been organized this year for the first time in Ireland and that has a reason: Ireland is slowly picking up the pace and catching up to some other regions when it comes to social media. But regardless, from a technological perspective, people around the world are interacting faster than ever before:

–       6,000 tweets sent every second
–       Average attention span on social media is around 8 seconds long
–       33% of customers expect a brand to respond within 30 minutes

2) Build relationships, stop spamming people!
As Ian Cleary puts it: “Social has moved to the next stage, where it’s not about just pushing out information, but building relationships”. Marketers and brands have to engage and start building true relationships with their followers/customers. Ted Rubin brought it to the point and made it very easy to understand for everyone “#RonR=#ROI” (return on relationships is equal to return on investment).

3) Putting the ‘social’ back into social media
Another key topic emerging from all speakers is that we need to put the ‘social’ back into social media. Just as highlighted in the second point, brining back the social aspect into social media is the first building block towards building and maintain true relationships.

 4) DATA – We need DATA!
A lot of presenters, such as the Tool King himself Ian Anderson Gray, showcased a number of tools they use on a daily basis. The main reason behind this need for tools, is the marketers mere need for more useful social data to help them make better decisions. Forget the times where marketers where flying blind – Today, it’s all about collecting and analysing your own social performance.  And not simply because everyone is doing, but because you wish to improve and start learning whats going right – and what’s going wrong.


Final thoughts

To summarize my personal thoughts and impressions: The Social Media Summit Ireland was a huge success and should definitely take place next year again. With all the participates whom I spoke with have agreed that Ireland is still in early stage when it comes to social media, but its catching up fast!


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